New Delhi, September 17, 2025 — On his 75th birthday, Indian Prime Minister Narendra Modi called on citizens to prioritize purchasing locally-made products, emphasizing the importance of supporting goods that embody the “sweat of Indians” and the “smell of the nation’s soil.” The appeal, made during a public address in the capital, aligns with the government’s ongoing push for economic self-reliance under the “Make in India” initiative.
Speaking to a gathering of entrepreneurs, artisans, and citizens, Modi urged Indians to choose ‘swadeshi’ (indigenous) products to strengthen the country’s economy and foster national pride. “When you buy something, ensure it carries the hard work of our people and the essence of our land,” he said. “This is not just about economics; it’s about our identity and self-respect.”
The Prime Minister’s remarks come at a time when India is intensifying efforts to reduce reliance on imported goods and bolster domestic manufacturing. He highlighted the role of small-scale industries, artisans, and farmers in driving economic growth, encouraging consumers to support local businesses over foreign brands.
Modi’s call for ‘swadeshi’ echoes the spirit of India’s independence movement, when leaders like Mahatma Gandhi championed self-reliance through the promotion of indigenous goods. Analysts see this as a strategic move to rally public support for homegrown industries amid global economic uncertainties.
The address also included a nod to India’s youth, with Modi urging them to innovate and create products that can compete on the global stage. “Our startups and entrepreneurs are the future of ‘swadeshi.’ Let us build a brand India that the world trusts,” he said.
The Prime Minister’s birthday message resonated across social media, with #Swadeshi trending on platforms like X. Supporters praised the call for economic patriotism, while some critics questioned the feasibility of competing with global supply chains in certain sectors.
As India continues to navigate its path toward becoming a global economic powerhouse, Modi’s appeal underscores the government’s focus on self-reliance as a cornerstone of its economic policy. The Prime Minister concluded his speech by expressing gratitude for the birthday wishes and reaffirming his commitment to serving the nation.
